The limited number of screens for the distribution of documentary films greatly influences the way in which films meet the public. It is therefore essential to develop an effective strategy to obtain the maximum possible dissemination of the film we are making. This last stage can be carried out alone, through self-distribution, or in the company of a sales and/or distribution agency. In both cases, it is essential to select the film’s target audience, design a complementary strategy for screenings and viewings in different areas of interest and develop an attractive communication plan to achieve the maximum number of viewers.
ProfilesDistribution Production Programming Sales agency
Selecting a Target Audience for the Film
- How do you re-evaluate the target audience once the film is finished?
- Can that audience be diversified?
- How is this achieved?
- Can you provide examples of specific cases?
Choosing a Sales Agency/Distributor
- What factors determine the involvement of an international sales agency or distributor in each case?
- When is their inclusion ideal?
- What are the optimal qualities for an agency or distributor?
Developing a Strategy
- Can you provide examples of how a strategy is designed for festivals, commercial theaters, cultural exhibitions, platforms and television, and the educational field?
- How specific are these strategies in self-distribution or in dialogue with a distributor?
Communicating Your Film
- How is a communication plan for a documentary film developed?
- Can you provide specific cases?
- What role do elements such as the poster, trailer, and other materials play?
- How is the creative process developed and the team involved in this communication?
Reception: Contact with the Audience
- How does the film grow in its reception with the audience?
- And with specialized critics?
- Can you share some future lessons learned for a new film from the film screenings?
