The limited number of screens available for documentary film distribution has a significant impact on how films are presented to the public. As a result, it is critical that we devise an effective strategy for ensuring that the film we are producing is widely distributed. This final stage can be completed independently, through self-distribution, or with the assistance of a sales and/or distribution agency. In both cases, it is critical to identify the film’s target audience, devise a complementary strategy for screenings and viewings in various areas of interest, and create an appealing communication plan to reach the greatest number of viewers.
In this chapter, sales agent Ana Saiz, cultural journalist Mariona Borrull and others discuss how to identify your documentary’s audience, choose distributors, and develop distribution strategies across festivals, platforms and theaters. They explore creating communication plans, engaging with audiences, and learning from reception and critical feedback.
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