The limited number of screens available for documentary film distribution has a significant impact on how films are presented to the public. As a result, it is critical that we devise an effective strategy for ensuring that the film we are producing is widely distributed. This final stage can be completed independently, through self-distribution, or with the assistance of a sales and/or distribution agency. In both cases, it is critical to identify the film’s target audience, devise a complementary strategy for screenings and viewings in various areas of interest, and create an appealing communication plan to reach the greatest number of viewers.
ProfilesDistribution Production Programming Sales agency
Selecting a Target Audience for the Film
- How do you re-evaluate the target audience once the film is finished?
- Can that audience be diversified?
- How is this achieved?
- Can you provide examples of specific cases?
Choosing a Sales Agency/Distributor
- What factors determine the involvement of an international sales agency or distributor in each case?
- When is their inclusion ideal?
- What are the optimal qualities for an agency or distributor?
Developing a Strategy
- Can you provide examples of how a strategy is designed for festivals, commercial theatres, cultural exhibitions, platforms and television, and the educational field?
- How specific are these strategies in self-distribution or in dialogue with a distributor?
Communicating Your Film
- How is a communication plan for a documentary film developed?
- Can you provide specific cases?
- What role do elements such as the poster, trailer, and other materials play?
- How is the creative process developed and the team involved in this communication?
Reception: Contact with the Audience
- How does the film grow in its reception with the audience?
- And with specialised critics?
- Can you share some future lessons learnt for a new film from the film screenings?
